WHAT IS A SUPERBRAND?
“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which
(consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”
Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
Superbrands Award Seal & Certificate
Qualified and participating brands will receive the “Superbrands Award Seal” which can be used to symbolise their “Superbrands Status” on their advertising and marketing materials, website, packaging, etc. Research by Nielsen, Synovate, TNS, BDRC and other international research companies have found that consumers are much more likely to purchase products or services displaying the “Superbrands Award Seal”.
The Superbrands are then notified of their status as Superbrands and are invited to take part in the Superbrands book and Tribute Event.
To celebrate the launch of new Superbrands publications, and to pay tribute to the strongest and most valuable brands in the market, Superbrands holds spectacular Awards Events around the world. Awards are given to the most successful brands in the market. The Awards are presented to senior executives from the winning brands, including CEO’s, Managing Directors, Marketing Directors and other top marketing and PR executives.