The pandemic has been an extremely challenging time. With a bit of innovating and strategy-tweaking, can help many brands get back on track and even come out at higher levels than ever before. The Superbrands though do this and more. Superbrands do and always will understand what customers want and need, adapt through both good times and bad, and build trust by committing to the customers’ expectations, consistently creating meaningful customer experiences. This is rooted in a strong foundation of standing behind great values, not just a great product, and convey this with authenticity, and putting a premium on truth.

The uncertainties are yet to be over. Brands that demonstrate empathy in both their words and their actions, forging a special connection in consumers’ hearts will be the differentiator to being crowned Superbrands. Congratulations to all that are involved in making them, and you deserve the bragging rights and the spotlights. We salute you.
Pathamawan Sathaporn