To overcome the furious tides of change, a Superbrand must consider doing business in a much more sustainable way. A Superbrand for the future is a brand committed to create impact not just for their own performance but for the people and the planet as well. Apart from brand and business gains, what we do must contribute to the greater good for our employees and consumers, our community and society, and the world we live in. As clients’ trusted partner for growth, Ogilvy was tasked with the elusive mission of seizing and creating new opportunities despite the decline in the marketplace. Thanks to our sustainable business approach, what we delivered for our clients was much more than growth numbers, but broader forms of lasting impact. Jiravara Virayavardhana