Throughout the current pandemic, brands have faced greater challenges in order to survive and be successful in these dark days. The pandemic has seen customers’ buying habits change, customers are now making more purchases online which means that many purchases are for goods or services that the customer has no prior knowledge of and that makes branding even more important to allow customers to buy with confidence. Seeing the Superbrands Award Seal on a product means decision making is easier for customers as they can be certain that any product or service bearing that seal is one that they can trust and is good quality. Superbrands is a global arbiter of excellence in branding and is present in over 92 markets across the world making it the most trusted name in branding.
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