Tao Kae Noi

Itthipat is the founder and CEO of Taokaenoi Seaweed – the Number One rated seaweed brand in Thailand. Itthipat’s story has been made into the movie The Billionaire. The name Taokaenoi comes from a joke Itthipat’s father made that little Itthipat was a kid doing business like a boss. The brand’s logo, the Little Boss, represents that story.

series of difficulties while working to find a solution, and finally discovered an original and tasty idea for seaweed focusing on an innovative cooking method and flavour as a selling point and sought cooperation with 7-Eleven stores to sell his product. Itthipat successfully put Taokaenoi seaweed on 7-Eleven shelves. In 2010 and 2011, the net worth for Taokaenoi was more than one billion baht. Today, Taokaenoi continues to create inventive and delicious seaweed snacks and sells them to happy customers all over the world.

Currently TKN net worth is 17.9 billion baht and expected to double by 2028. The company and brand are now approaching its twentieth anniversary in 2024. Ittipat has set his vision to project the company and brand to become a global brand with revenue planned to reach ten billion baht by 2028.