Brand Guardian

ARPUSARA SONGKAVIJIT

Senior Marketing Communication Manager
LG Electronics (Thailand) Co., Ltd.

As Senior Marketing Communication Manager of LG Electronics (Thailand) Co., Ltd., Arpusara leads the company’s overall marketing communication direction, manage corporate marketing and communications functions. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, tradeshow marketing, digital marketing and e-commerce campaigns to ensure LG Brand to be leading home appliance brand in Thailand. She has strong passion in technology and innovation as well as sustainability to contribute to society.

With over 20 years in marketing communication, her backgrounds were from digital agencies, marketing research agency, advertising agencies and marketing communication, working with multinational companies. She also has solid background in digital marketing as digital customer experience and e-commerce manager.

She holds the bachelor degree in Fines & Applied arts from Chulalongkorn University, major creative design and master degree, MBA from Assumption University, majored marketing.

Customised Cover

(Click further into the book)
LG Vol. 12
LG Vol. 11
LG Vol. 10