CEO of Haier Southeast Asia
Haier Electrical Appliances (Thailand) Co., Ltd.

Mr. Zhang is an experienced leader with more than twenty years of business experience. Mr. Zhang holds an Executive MBA from Renmin University of China and started working at Haier in August 2000. Before serving Haier Thailand, Mr. Zhang was nominated to be a Chief Inspector of Refrigerators and Freezers at Haier Pakistan and later President of Haier in Nanchang, China. As Haier Thailand’s President, Mr. Zhang’s prime responsibilities have been setting the company’s strategic direction and managing the overall operations. In the competitive environment of Thai electronics industry, Mr. Zhang put forward the goal of becoming Number One electronic brand in the industry in six years. In 2019, Haier doubled its size in Thailand, quadrupled its profit and became one of the top five brands in market share.

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