Brand Guardian


Chief Executive Officer of CPF

Mr. Prasit Boondoungprasert is Board of Director and Chief Executive Officer of CPF, which is the largest Agro-Industry and Food Conglomerate in Thailand and one of Forbes Global 2000. Before becoming CEO, his responsibility was in charge of marketing and sales for export business to almost 30 countries and also in charge of livestock Poultry integration. He is a member of M&A Team looking for expansion of CPF’s business. Due to his responsibility, he has been appointed as a board member of many companies that CPF has invested in such as US, UK and Germany. Up until 2013, he was the President of CP-Meiji, which is the joint Venture company between two large companies: CPF and Meiji Dairy (Japan). He has been in this position since 2009.

Before joining with CPF, he was working in consulting and Financial advisor with KPMG and Arthur Andersen advising customers on

  • Strategic Plan, Business Plan and investment analysis.
  • M&A Transaction
  • Share Valuation

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CP Vol. 12